Most small businesses dream of landing big clients, but big clients often want to work with larger, established firms. Conversely, however, a number of larger businesses also understand the value of working with a new up and comer. This doesn’t mean, however, that they want to entrust their business to some fly-by-night operation. While you may not have the budget and staff that some of your competitors do, everyone has to start somewhere. Thankfully, in the digital age, it is easier than ever before for even the smallest of firms to create a big impression. Here are 5 ways your small business can make a big impression.
1. Use a coworking space
While you may run your business out of your home, unless you have a separate, dedicated office space, it may not be the best place to meet with clients. By using a coworking office space, however, you can have access to a professional conference room and a number of other amenities that can give your small business a polished, professional look. For a monthly fee, most coworking spaces will also provide you with a business address that is not your home address or a post office box.
2. Use a receptionist service
These days you don’t need to hire a full time receptionist or even provide a workspace for one in order to have someone answer your phones. There are a number of virtual receptionist services that can provide you with a live person to answer your phones 24/7.
3. Use a conference call service
While these days, anyone can use Skype, you don’t necessarily want to trust your most important conference calls to spotty services and potentially dropped connections. Professional conference call services can also offer a number of different features, such as a recording of the entire call, HD clarity and even an active talker indicator so you always know exactly who is speaking.
4. Beef up your website
These days, it is easier than ever to create your own website. There are thousands of templates available online that allow you to drop in a few stock photos and some key piece of information and have you up and running in no time. Just because you can, however, doesn’t mean you should. Your website is often the place people will form their first impression of your business. If your website looks “stock,” it’s not likely to instill a great deal of confidence in prospective clients. In addition, you should always be sure and add a mail service to your website rather than using a free site.
5. Invest in professional stationary
While these days most business is conducted via e-mail, you can actually stand out from the crowd by sending paper mail on professional stationary. You can send a personal letter letting prospective clients know you will be contacting them or with contact information to contact you. While you don’t want to rely on them contacting you, if your letter makes a strong enough impression, they just might. Once you give your letter a few days to arrive, you can follow up with an e-mail.