This is the era of digital marketing whether you like it or not. The days are gone when you used to do everything manually and then couldn’t afford to think about using the internet for your business. Creating an online marketing plan is something you cannot take for granted. It can either make you or break you. You can chalk down all kinds of strategies and plans but to conduct operations, execute your plans and accomplish the targets, you need effective marketing tools and social media platforms. Only then you can make the most out of the new marketing trends.
Marketing tools can make a lot of difference in the operations of a business. Here are some of them that you should be using
It’s a website tracking software that must be a part of your digital marketing strategy from the start. You just need a Google account to set it up and it will track each and every action of your visitor. It’s more than just a tracking tool so don’t underestimate its importance. It can give you valuable information about your visitors which you can use to boost conversion.
It is a free tool with invaluable information when you have it correctly set up. And it is not overly complicated. The quantitative insights can help you understand your marketing and adapt it based in the information provided.
This email marketing technology is being used worldwide by more than 80% of the B2C and B2B companies. MailChimp is like an all-in-one resource for email marketing. It offers a clean UI to help you manage your email listing, create campaigns and check the performance of your emails. You can even use the MailChimp app to craft messages from your mobile device. It comes with self-service support options too. If you have less than 2,000 subscribers then you can use it for free. Even if you send up to 12,000 emails a month then you can also use the free version.
HubSpot makes it easy for you to keep your website updated without hiring an expert developer or designer. It is one of the most essential marketing tools being used by businesses all over the world. If you are a startup, then you better not wait. HubSpot has been designed to help business owners execute their inbound marketing campaigns from the start to the end. It has everything you need to run your marketing campaigns without relying on different resources. You can use it for creating blog posts, landing pages, running email campaigns, lead management, build a website from scratch, and much more. It also acts like a website tracking software since it lets you measure the results of your marketing funnel.
You might be wondering why is Trello in the list of the marketing tools. Isn’t it used as a project management tool? Yes, but it is much more than that. It is actually a content managing platform that lets you manage your projects effectively. You can stay connected with your teammates and track the progress of each task. Whenever there is an update, you will get notified about it. You can share your marketing strategies, business plans, updates and any other task on Trello. All business owners need this tool to manage and track the progress of their ongoing projects.
There are plenty of other website tracking software and marketing tools that are a must-have for your business. Pick the ones that suit your needs the best whether that be organization, tracking, automation or B2B lead generation.